Who are we?

At Mediatoon Licensing, we enhance and develop the brands entrusted to us by rights- holders.
We are divided into four teams to help our clients achieve the best results smoothly and efficiently:
  • The marketing team analyzes the brand strategy and advises clients on a development plan that corresponds with the brand values and reputation.
  • The sales team is made up of 11 agents who negotiate licenses within an international client network, attaining the best possible conditions both for the grantor and the grantee.
  • The graphic design studio establishes the corporate identity and style guide, allowing clients to develop the brand’s visual identity in print and digital media.
  • The legal team creates the contracts and ensures their quick and efficient enactment.
The brands that we work with, such as Lucky Luke, Bobby & Bill, Yakari, Marsupilami, Naruto, Gaston Lagaffe, Valérian, Spirou and Garfield, have been able to expand into all kinds of consumer product categories (games, toys, textiles, video games, food, musicals), as well as indoor and outdoor theme parks, press operations, sales promotions and collectible objects.

Through our Mediastore department, specialized in sourcing and retail, Mediatoon Agency develops loyalty programs with the big names in supply and distribution.

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Mediatoon Licensing
Rue Jules Destrée, 52

Mediatoon Licensing
Avenue Paul-Henri Spaak, 7